Welcome to another episode of Modern American Realtor. This episode is the first of a two-part show where the Wright brothers will outline a starter kit aimed at new agents in the real estate industry. However this episode will stand as a valuable refresher for seasoned agents and realtors of the industry. Casey and Corey discuss the key elements agents need including a detailed statement of purpose, tactics for harnessing a social network, and how to become a specialist within a given market.
A statement of purpose is designed to train and focus your attention toward core values and goals relating to your professional pursuits. In practice, agents are encouraged to read and reflect upon this document each morning, memorizing the values and motivations that drive you in the workplace. An effective statement of purpose will help to makes difficult decisions easier by eliminating options outside your core values and goals.
Much of a real estate agent’s business is derived from referrals through friends, family and associates. Corey outlines the elements of the ABC system, a best practice approach for maintaining relationships which are key to your business. The brothers discuss the delicate balance between personal and professional relationships, and how intentional contact can be utilized to keep things from turning awkward.
New agents are often enveloped with information and advice from associates already within the real estate industry. This advice can be valuable, however it is important to determine where attention should be focused, as agents often fail when attempting to do it all. Identify a clear understanding of the type of agent you are and what sector of the market you want to target. Gathering and analyzing data helps agents locate areas for effective time management.
Agents new to the industry can initially face a steep learning curve when starting out. By establishing a solid foundation and clear understanding of your goals, the learning curve can be significantly reduced. Additionally, evaluating the areas to allocate your time can greatly increase the effectiveness of your efforts.
In next week’s episode, Part Two will dig deeper into the resources and tools agents and use to leverage their time most effectively.
2:20 – Starter Kit for Agents
6:00 – Statement of Purpose
10:13 – The Social Farm
11:50 – A B and C Clients
15:33 – Careful Execution
32:23 – Finding the Line
33:13 – Specialization
38:00 – Become Results Driven
Podcast produced and edited by Jacob Turnbloom
Intro and outro music created by Jacob Turnbloom
Show Notes by Matt Russell
Categorized in: Uncategorized
