Picking up where the previous episode left off, part two of the New Agent Starter Kit dives deeper into the essential tools and strategies for success as modern real estate agent. These strategies work best when integrated together, so be sure to check out part one for a recap. The Wright brothers share their expertise and provide insight into the value and importance of a comprehensive web strategy. Additionally, Casey explains the value in finding a committed mentor and accountability partner, while Corey explores the gravity of a committed weekly prospecting schedule.
Today, potential customers or clients rarely commit to a recommendation or referable without engaging in some form of further online research or digital vetting. For this reason, having a high quality online presence can have a significant impact on creating a valuable first impression before you have the opportunity. Additionally, online content serves to demonstrate an agents specialized skill sets, knowledge and market.
Agent who commit to developing and refining a rock solid listing presentation are making great steps toward success. Casey discusses the value of moving beyond a linear presentation and creating a display where agents can cover important information while remaining flexible enough address client’s questions and concerns along the way. Practice, review and refinement of this presentation give agents the confidence to display their talents and services at every opportunity.
Establishing a foothold in the real estate industry can be difficult for new agents who start with minimal experience. Corey shares his perspective on finding two important figures needed for nurturing professional growth. A mentor and an accountability partner. Necessary for separate roles, both individuals should be committed to sharing knowledge and providing support for a new agent.
After a comprehensive survey of the top agents in southern California, one element arose unanimously throughout the group. All agents expressed the significance of consistent commitment to 10 hours of prospecting per week, no exceptions. This commitment to actively generate business is a core element of agent success. Corey explains why 10 hours is the goldilocks number for providing adequate business for agents while allowing sufficient time to provide quality professional service.
The tools and strategies outlined throughout this series are designed to be implemented collectively and work together to ensure an agents success. As each element integrates with one another, it creates an essential framework that agents can use to build a successful real estate career.
1:50 – Episode One Recap
6:01 – Web Presence
11:50 – Custom Website
13:30 – Targeted Content
14:31 – Email Marketing
19:30 – Social Media
22:35 – Building a reputation with minimal experience
24:08 – Listing Presentation
27:40 – Mentor and Accountability
32:00 – Prospecting
36:36 – Final Thoughts
Back to Basics: New Agent Starter Kit Part I
The Art of Powerful Listing Presentations (Hint: Don’t Use Microsoft Paint)
Podcast produced and edited by Jacob Turnbloom
Intro and outro music created by Jacob Turnbloom
Show Notes by Matt Russell
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