On this episode of Modern American Realtor, the Wright brothers discuss the importance of logos and branding with rock star designer Alli Banks. In the real estate industry, a company logo is often the primary introduction of your business to potential clients. It also serves as unifying platform from which branding is built upon as your business grows. Creating a professional, versatile and consistent logo early in your business’s life is essential to reducing future design restrictions and establishing a solid foundation of brand development.
Agents often struggle with judging the right time to invest in a personal logo, and some realtors may prefer to simply adopt agency branding. However, this action fails to consider the restrictions agency adopted branding may have on their individual image. In the event of a transition to a new broker or the establishment of a new firm, all previous brand value will be lost during the process. Additionally, while it may be tempting to create a temporary logo in Microsoft paint, Alli explains the importance in hiring a professional to allow maximum flexibility and freedom as your brand evolves.
The most common mistakes real estate agents make when developing a logo often stem from a limited consideration of relevant applications. Consistency, simplicity, and direction are core elements each logo should embody. Throughout development, agents should consider the broad range of media applications pertaining to logo usage, including business cards, websites and billboards. Within this discussion the Wright brothers discuss their personal experiences with logo design and specific pitfalls to look out for.
For the best results in logo creation it is important to establish professional trust with a competent designer. Define a clear understanding of your business, your clients, and your objectives, and trust the designer to produce the best logo to fit your needs. A talented designer will reflect on these elements and produce a logo well beyond simple graphic design.
Unified branding is a vital consideration for all real estate agents in today’s market. A company logo is often the first impression potential client receives before making contact. By hiring a professional early and avoiding future design restrictions, a creative and professional logo will become the solid foundation of your brand.
5:14 – The importance of logos to Real Estate Agents.
7:07 – Guest introduction.
11:03 – Common mistakes.
13:20 – Personal branding vs broker branding.
14:03 – Logos and branding. What’s the difference?
22:20 – Design to fit all mediums.
30:31 – Why hire a professional?
35:00 – Corporate restrictions.
46:11 – Communicating with a designer.
99 Designs
WingWire
Contact Alli Banks
Podcast produced and edited by Jacob Turnbloom
Intro and outro music created by Jacob Turnbloom
Show notes and transcription by Matt Russell
Categorized in: Uncategorized
